Sean Morrissey, Founder and CEO, previously partnered with a product inventor for 10 years with the goal to commercialize the initial products, develop the business and additional products, and to sell the business in 5 years. Although the business developed solid products that helped the disabled walk, after 5 years the company was not ready to be sold and had been growing very slowly. At about the 7 year mark, the business was sustainable but still not growing at the rate it needed to. Sean either wanted out or needed to do something different. At that point, Sean decided to get current with digital and social media marketing technologies and employ these cutting edge marketing methodologies to the company.
Sean applied these new marketing strategies to the company during the next 3 years. The business grew at a rate of about 26% each year.